Featured small business - The Adorned Duo
I truly believe in buying local, supporting small businesses and buying ethically! As an extra bonus, the first of my featured brands recycle and rework most of their products!
The Adorned Duo is a mother - daughter duo based in the North East. Margarita and Sarah have been working together on creating jewellery and clothing since the early 2000's and did their first market stall in 2012. In 2014 they relaunched as Adorned and are now regulars at markets and clothing shows around the country, as well as selling worldwide on their own website, ASOS marketplace and on the Depop selling app.
Adorned's signature hippy style can be seen in Margarita's reworked beaded jewellery and Sarah's hand painted denim jackets with elephant designs and sparkly embellishments. They also source Fair-trade clothing including their popular harem pants, perfect for yoga, festivals, lazy Sundays and even for sleeping in!
I got hold of Sarah for some quick questions;
1. How did The Adorned Duo come about? It happened really naturally, and sort of back to front in business terms. I embroidered a shirt for myself as a relief from university work, and mum suggested making more garments for a stall she had booked just to do a bit of a jumble sale. The pieces were were really popular so I re-invested in more garments. And it just kept growing! Although we've both always been really creative people; I used to help mum sell jewellery as a kid and learnt to make for myself. So I suppose it makes sense I've ended up running Adorned full time.
2. Why is ethical fashion so important?
It comes down to environmental impact, unsustainability and treatment of fellow humans. You only have to look in one branch of Primark, or H&M, or Topshop, to see the staggering amount of clothes that is produced is both unnecessary and unnerving. A lot of people are ignorant to the realities of cheap overseas labour and that the fashion industry is the second most polluting in the ENTIRE world. It literally scares me sometimes. Whilst most people are thrilled to go shopping on the high street, I see the bigger picture and get nervous.